User Interviews
Overview
Paid user-research participant recruiting platform. In the directions workflow, it is a tactical way to fill interview slots when warm intros are not enough to sustain the desired user-discovery-cadence.
Relationships
- Used by guy-barkat, nizan-shifman, and saar-arbel as a candidate recruiting channel for AM, construction, real-estate, or adjacent user interviews.
Notes
- Nizan reported recent positive experience with the platform.
- The group discussed pay-as-you-go around $50 per 30-45 minute session as preferable to committing immediately to a larger package.
- The point is calendar density, not outsourcing market judgment: paid panel interviews supplement warm intros and design-partner conversations.
- First delivered sessions, 2026-08-17: two US commercial-lines brokers (greg-ehly, jim-coronado) — the platform’s first output for the insurance direction, sourced against the campaign Nizan stood up on 2026-08-16. Both were substantive and specific; Greg volunteered his email for further paid follow-up. At the ~$98/session cost noted on 2026-08-16, this round reads as good value.
- Third session delivered 2026-08-20: jasmyne-mcdonald, a farmers-captive agency owner — the first captive-side operator, and the source of the team’s only real book-of-business valuation numbers. Three interviews in four days have now produced three independent confirmations that servicing dominates the broker’s day.
Mentioned in
- 2026-06-20-directions-planning-the-week-18-30 — selected as the paid recruiting channel for the upcoming discovery sprint.
- 2026-08-17-directions-greg-ehly-independent-broker-interview — recruited participant.
- 2026-08-17-directions-jim-coronado-multiline-broker-interview — recruited participant.
- 2026-08-20-directions-jasmyne-mcdonald-farmers-captive-interview — recruited participant.