Fiverr

Overview

Marketplace for freelance services. In this KB it matters as the B2C marketplace counterpoint to SaaS AM/CS examples like mixpanel: ran-levy’s team supports Fiverr sellers through a paid monthly customer-success program where CSM access is the main value proposition.

Relationships

Notes

  • ran-levy’s organization serves Fiverr supply-side users: sellers/freelancers trying to optimize their marketplace performance and grow their businesses.
  • The program is sold as a monthly subscription around $49/month. Ran said the CSM is the main USP: sellers often say they are willing to pay mainly for the human CSM, with less value perceived in the rest of the feature bundle.
  • CSMs operate at high volume: roughly 300 users per CSM, about 3-4 meetings/day, and about six hours/day consumed by reactive work such as user-scheduled meetings, preparation, follow-up, and inbound email.
  • The tooling stack includes many dashboards, Tableau, internal Fiverr tools, Salesforce, Zoom Revenue Accelerator, and an internal voice-of-customer agent over feedback/sentiment.
  • Ran said churn is usually driven by the seller’s broader platform experience, not by dissatisfaction with the CSM. This makes attribution hard: Fiverr can see that CSM work supports retention/growth, but causality is dirty because better sellers may both use the service and perform better.

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