Ofri Avivi
Role
Renewal Manager at cymulate, covering Israel and Europe at the time of the interview and moving toward APAC coverage. Operator source for the account-management-vertical and renewals-management-wedge, especially the renewals-manager workflow between CS, sales/AM, support, technical AMs, partners, and customer decision makers.
Affiliations
- cymulate — Renewal Manager.
Notes
- Background in sales operations / post-sale operations; started at Matrix’s integration division and later worked at App Security before Cymulate.
- Works daily with customers, mainly decision makers such as CISOs, CIOs, and procurement rather than hands-on SOC analysts.
- Described renewal management as a role Cymulate initially had to invent because renewals were falling between CS and account managers; once the role proved necessary, Cymulate added renewal managers in the US and LATAM as well.
- Core operating principle: timing saves customers. The person who notices renewal risk early and raises the flag can prevent churn that would otherwise be discovered too late.
- Frames her current role as closer to GRR / retention than NRR / expansion, while noting that other companies ask Renewal Managers to own upsells during the year.
- Uses Salesforce renewal reporting plus a Coda-like manual table for notes, callbacks, and meeting reminders; wants automated preparation, reminders, and recommendations.
- Believes CS should join the final sales calls before close so implementation and renewal teams understand what was promised to the customer.
- Sees technical fluency as a scaling constraint for renewal managers: a more technical renewal owner could answer decision-maker questions faster and avoid pulling CS/TAM into every discussion.
Mentioned in
- 2026-06-16-directions-ofri-avivi-renewals-operator-interview — operator interview on renewal-manager workflows, customer-health visibility gaps, CS handoffs, and renewal-risk timing.