Wynter

Overview

B2B message-testing / audience-research platform: paid panels of target-role respondents answer surveys, credits-based pricing inside a Pro account. Relevant here as the team’s most likely tool for quantitative SMB insurance demand research, because harmony already ran a Wynter study and the account still exists.

Relationships

• harmony — existing customer; ran the April 2026 “State of the SDR” survey there (250 respondents, 1,250 credits).
• Compared against “Listenna” (name uncertain — Hebrew-transcript transliteration) as the alternative survey platform.

Notes

• Cost anchor from Harmony’s history: 1,250 credits per 250 respondents → the planned 30–50-respondent SMB survey should cost roughly a tenth of that.
• nizan-shifman owns the account check and cost estimate.

Mentioned in

• 2026-08-10-directions-smb-survey-verticals-and-fida — chosen as leading candidate for the SMB vertical survey; credit economics pulled from the Harmony dashboard in-session.